madoka natsume
Jun 7
Natsume Madoka
MADOKA NATSUME
I have been a beauty editor and writer for over 20 years.
What is important to me in my work is
"Read the trends of the times instantly and ride them well."
We keep up with beauty trends not only in Japan but also around the world, and provide fresh perspectives tailored to our clients' needs.
I'm making a suggestion.
Madoka Natsume
Beauty journalist/editor
After graduating from university, she worked as an editor at a publishing company before going independent. Over the course of 20 years, she has interviewed and written over 3,000 articles. She specializes in beauty, writing and planning for a wide range of age groups from those in their 20s to those in their 60s. She is knowledgeable in a wide range of genres, including hair and makeup, skincare, dieting, aromatherapy, fragrance, body care, and health care. Since 2009, she has been in charge of the skincare guide for "All About."
Her main publications include "GLOW" (Takarajimasha), "Otona no Oshare Techo" (Takarajimasha), "sweet" (Takarajimasha), "AVEDA Brand Mook" (Takarajimasha), "Zexy" (Recruit), "KODOMOE" (Hakusensha), "VOCE web" (Kodansha), ".And Cosme" (Cosmedenet), "SpringStep" and other beauty articles. She has interviewed many celebrities across a wide range of genres, including actresses (Kimura Yoshino, Kirishima Reika), talents (Saito Asuka, IZ*ONE), models (Sato Shiori, Nozaki Moeka), beauty experts (Ishii Miho, Kanzaki Megumi, Fukasawa Aki, Yamamoto Minako), beauty journalists (Nagatomi Chiharu, Matsumoto Chitoyo, Yumekita Mizuho), and hair and makeup artists (Okada Tomoko, Sasamoto Kyohei, Niimi Chiaki). At the cosmetics company, he creates, writes and directs content such as corporate PR magazines, BtoC and CtoC promotional tools, brochures, product releases and advice on website creation for publications such as AJINOMOTO JINO, Attenir, Electore, Cosme Decorte, MTG and MT Cosmetics.
Moved to Melbourne, Australia in April 2023.
☆ Planning, editing and writing
We handle all aspects of editing, writing planning, structuring and editing for magazines, advertisements, web media, etc.
☆ Beauty content casting
We will cast hair and makeup artists, photographers, stylists, prop stylists, etc. suitable for beauty planning.
☆ BtoB, CtoC catalogs, brochures, product releases
We handle everything from planning to editing and writing.
☆ Instagram, Facebook, and other social media advice
We provide advice on branding support, content creation, etc.
☆ Beauty industry trend analysis
We will provide you with an easy-to-understand explanation of the current state of the rapidly changing beauty industry.
Please feel free to contact us regarding any other beauty-related projects.
23/02/2024
Second time with Ihara Rikka♡
I was in charge of the makeup page in the April issue of Takarajimasha's "Spring". The model is actress Ihara Rikka. This is the second time we've worked on this project, and her clear skin, large eyes, and lustrous black hair suit her very well. Perhaps it's because of her dance experience, but her poses are just so cool that I'm captivated by every shot. In the magazine, I'll be showing off several makeup and hairstyles that go well with spring fashion, so look forward to it. Hair and makeup was done by Sagawa Rika . She suggests fashionable makeup that can be used every day, and her lustrous, glowing eyes were impressive. Sagawa's minimalist, no-frills makeup is very inspiring.