Melbourne's newest attraction! Experience the latest beauty at "MECCA BOURKE STREET"

madoka natsume
Aug 8
2 min read

On August 8, 2025, MECCA's largest flagship store to date, the MECCA BOURKE STREET store, opened with great fanfare on Bourke Street in the heart of Melbourne.

This new store, which was completed after a planning period of approximately five years, is truly a "beauty theme park," surpassing even the Sydney store in terms of scale and content.

MECCA is an Australian beauty select shop that carries around 200 brands from around the world, from high-end to indie.

As Melbourne is where the brand was born, the new store is aptly described as "the origin and the future."

Located in a historic building that once housed EW Coles Book Arcade, the space has now been transformed into Melbourne's newest beauty hotspot.

Three floors filled with beauty experiences

The expansive three-story building is an "experiential" space where you can experience a wide variety of beauty products, from skincare and makeup to nails, fragrances, a cafe, and jewelry.

The hospitality of the friendly and knowledgeable staff is also appealing, and you'll feel as excited as if you were at a theme park.

Inside the new MECCA store in Melbourne — 店内はとにかく広いので、体験しながらパトロールするなら半日いるべき！

Featured Services & Shops

The Melbourne Apothecary

A space that combines natural therapy and wellness. You can experience acupuncture (acupuncture) and herbal care to revitalize your mind and body.

MECCA PERFUMERIA

At Bar Perfumeria, a counter where you can casually enjoy fragrances, staff will help you select a perfume that suits your mood and the occasion.

The latest digital diffuser, "Air Parfums," offers a futuristic experience where scents fill the air with just a tap.

TROPHY WIFE

A popular nail salon from Melbourne. Its appeal lies in its highly artistic and fashionable designs, and you can receive thorough treatments by appointment only.

SENER BESIM

This luxury jewellery combines sophistication and presence. Its minimalist and architectural design makes it the perfect treat for yourself.

MARIA TASH

A popular piercing brand from New York. A favorite of celebrities such as Rihanna and Taylor Swift, they also offer piercing services.

CAFÉ MECCA

In addition to lattes and madeleines served in logo cups, this cafe also serves croissants from Melbourne's famous "LUNE." It's the perfect place to relax between shopping trips.

MECCA GIFT BOX

The mezzanine floor is a dedicated gift space, where you can enjoy a special gift-giving experience with beautiful wrapping and handwritten cards.

A new Melbourne attraction where beauty and history intersect

The new MECCA is like a crossroads of beauty and culture, carefully preserving its past architecture while incorporating a futuristic carousel and art space.

The interior design by Studio McQualter retains historical elements such as arched windows and tiles, while captivating with its sophisticated design.

If you come to Melbourne, this is a must-visit spot.